“Hello, Voxcom? Double your staff monitoring the alarms at the Globe. Send them extra coffees, it could be a busy weekend.
I’m afraid someone will break in and ransack the place. Who knows why. Maybe the Thomsons keep a few leftover A Y Jacksons in a darkroom or something.
But there’s obviously nobody in the building.
How do I know that?
Have a look at this story.
Some junior ad rep makes the rookie mistake of sending out a press release on a Friday afternoon and the Globe gives it the full-on newsiness feel:
Breaking News from The Globe and Mail
Rogers releases iPhone pricing
Complete with 500 words of reprinted pricing information. And a handy table to help us choose the iPhone plan that’s right for us.
And a nice picture, too. Yeah it looks great.
And surprisingly affordable. No, the article doesn’t talk about the handset price - that must be a follow up piece. Sometimes you have to dig to get the full story, right?”
CWN
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