Entertainment

• Using Publicity as a Creative Marketing Tool: Advice for New Entrepreneurs- Publicity is an important and often overlooked tool of creative selling; and a more cost-effective way of reaching your target audience than advertising.  With the inherent third-party endorsement of the media implied in every editorial story, a news or feature article in a newspaper, magazine, or on television or radio, is an infinitely more credibly-perceived communications message than an ad or commercial.  Publicists less frequently are favored with hard news stories.  They are more often tasked with getting "softer" news and feature stories on-air or in print.